Alina Shrestha Malekar

Creativity in every click.

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digital payments Nepal using eSewa Khalti and FonePay apps
Alina Shrestha Malekar

Digital Payments: The New Normal in Nepal in 2025

July 24, 2025 /

Cash is going out, and QR codes are in. In Nepal, digital payments are quickly becoming the new normal. Whether it’s buying a cup of tea or paying for big bills, more and more Nepalis are choosing apps like eSewa, Khalti, and FonePay to pay fast, safe, and hassle-free. This shift is changing how we buy and sell, making business easier for everyone.

The convenience of digital payments means you no longer have to carry cash or wait in long lines. From urban cafes in Kathmandu to small shops in remote towns, the ease of scanning a QR code to complete a payment is transforming everyday transactions. The government’s push for a cashless economy, combined with increasing smartphone penetration, is fueling this growth.

Digital payments also promote transparency and reduce risks associated with cash handling, such as theft or counterfeit money. Plus, they open doors to financial inclusion for many Nepalis who previously had limited access to banking services.

With instant transactions, many platforms now offer rewards, discounts, and cashback incentives to encourage users. This win-win for both buyers and sellers means digital payments aren’t just a fad they’re the future.

As this transformation continues, businesses that embrace digital payments are better positioned to thrive in Nepal’s rapidly evolving marketplace.

Rise of eSewa, Khalti, and FonePay

Digital wallets and payment apps have grown massively in Nepal over the last few years. Among them, eSewa stands out as one of the pioneers, providing a simple platform for sending money, paying bills, and recharging mobile phones. Following eSewa, Khalti and FonePay have joined the race, offering similar services with user-friendly interfaces.

These platforms have helped thousands of users go cashless by scanning QR codes at stores or transferring money instantly with just a few taps on their phones.

According to recent reports, the number of digital transactions in Nepal has skyrocketed, proving that cashless payments are not just a trend but the future.

How Small Shops Are Adapting

Small shops and street vendors are rapidly adopting digital payments to keep up with changing customer preferences. With simple QR codes displayed at their counters, vendors now accept payments without handling cash making transactions quicker and safer.

For many small business owners, digital payments have opened up new possibilities. They can track sales more easily, reduce the risk of theft, and serve customers who prefer contactless options, especially since the COVID-19 pandemic increased health awareness.

Benefits for Buyers and Sellers

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For buyers, digital payments mean convenience. No need to carry cash or worry about exact change. Payments are instant, and many apps offer cashback or discounts as incentives.

Sellers benefit from faster transactions, reduced cash handling risks, and easier accounting through digital records. Plus, digital payments help small businesses build credibility and attract more customers who trust modern payment methods.

What’s Next?

The future of digital payments in Nepal looks really exciting. Imagine this paying for your morning tea or your groceries with just a quick scan, no more fumbling for cash or worrying about exact change. Banks, telecom companies, and startups are working hard behind the scenes to make digital payments easier and safer for all of us.

Pretty soon, you’ll be able to use these apps not just around Nepal, but even for sending money to family abroad or shopping from international stores all from your phone. How awesome is that?

And here’s the fun part: expect to see cool new features like loyalty rewards when you pay with a QR code or “buy now, pay later” options that won’t stress your budget.

From tiny street vendors to big shops in Kathmandu, digital payments are becoming part of everyday life making things faster, safer, and way more convenient.

So, whether you’re tech-savvy or just getting started, this digital payment wave is for everyone and trust me, it’s worth hopping on!

Conclusion

Digital payments are fast, safe, and easy and they’re shaping the future of business in Nepal. Whether you’re a buyer or a seller, embracing this cashless revolution means staying ahead in today’s digital world.

Alina Shrestha Malekar
Alina Shrestha Malekar

3 Proven Strategies for Personal Branding in Business 

July 24, 2025 /

In 2025, people don’t just follow brands. They follow humans.

Whether it’s a YouTuber, a cafe owner, or a CEO personal branding in business is what makes someone stand out in a crowded market. Customers want to connect with real people, not faceless companies.

Let’s explore what personal branding really means, how you can build one, and why it matters more than ever in today’s business world.

What is Personal Branding in Business ?

Personal branding in business is how you present yourself to the world—especially online.

It’s your voice, your story, and your vibe. It’s what people think of when they see your name, your work, or your content.

A strong personal brand can:

  • Build trust and loyalty.
  • Attract more customers.
  • Open doors for jobs, partnerships, and speaking gigs.

It’s not just for influencers. Founders, freelancers, even students can benefit from building a personal brand.

How to Build a Strong Online Identity

Here’s a fun fact: you already have a personal brand even if you haven’t created one on purpose.

Your Instagram bio, LinkedIn profile, website, or blog posts tell a story. The key is to make that story clear, consistent, and useful.

1. Define Your “Why”

Why do you do what you do? Is it creativity? Passion? Freedom? Your “why” helps people connect with your purpose.

2. Choose Your Platforms

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You don’t need to be everywhere. Just start with:

  • LinkedIn for professionals
  • Instagram for creatives
  • Blog/Portfolio website for long-form content

👉 See how I built a gallery for my photos here

3. Create a Signature Style

This includes:

  • Your tone of voice (friendly? funny? formal?)
  • Colors and fonts (especially for your site or graphics)
  • How often you post

People love consistency. It builds recognition.

Tools You Can Use (LinkedIn, Blogs, Social Media)

You don’t need to spend a lot. Here are free or low-cost tools to build your personal brand:

PlatformWhat it helps with
LinkedInShowcasing skills, networking
CanvaCreating visual content
WordPressBlogging and building a website
InstagramDaily updates, reels, stories
NotionPlanning and organizing content

Need help with building your blog or gallery site?
👉 Start with WordPress.com

Examples from Nepali Creators

Let’s get inspired by real examples from Nepal!

  • Supriya Shrestha (GlamBehaviour)
    Supriya is a leading beauty and lifestyle influencer in Nepal. Known for her makeup tutorials and honest reviews, she also founded Pretty Please Beauty, a popular Nepali cosmetic brand.
  • Mr. Foodie Nepal
    A food enthusiast who shares authentic reviews of Nepali cuisine, Mr. Foodie Nepal has gained a loyal following by exploring local flavors and eateries across the country.
  • Sabin Karki (Beest)
    Sabin, aka Beest, is a dancer, comedian, and content creator. He started with viral Vine videos and now creates entertaining dance tutorials and comedy sketches loved by many.

What do they all have in common?

✅ Authenticity
✅ Consistent content
✅ Clear voice and purpose

Conclusion

Personal branding in business is your secret weapon. It makes people trust you even before they meet you.

In 2025, having a strong personal brand means more visibility, more opportunities, and more impact. It’s not just about selling products or services it’s about building genuine relationships that last.

💡 Start small. Maybe update your bio today, share a behind-the-scenes story tomorrow, or simply be authentic in your next post. The key is consistency and honesty.

Personal branding helps you stand out in a noisy market. It turns strangers into followers, followers into customers, and customers into loyal fans. When you’re true to yourself, your audience feels that connection and that’s priceless.

Remember: people buy from people. So be yourself. Loud and proud. Your story is your strength, and the world is waiting to hear it.

llustration of business trends 2025: AI support bot, sustainable product icons, and remote work desk
Alina Shrestha Malekar

Top 3 Breakthrough Business Trends 2025 You Can’t Ignore

July 24, 2025 /

Business Trends 2025 are all about speed, smart tools, and sustainability. The way companies work, sell, and connect with customers is shifting faster than ever before. Whether you’re running a small shop or launching a startup, keeping up with these trends can be the difference between growing fast or getting left behind.

In 2025, we’ll see even more businesses using AI, switching to eco-friendly practices, and building teams that work from anywhere in the world. These are not just buzzwords they’re real changes happening right now.

So what should you do? Stay informed and get ready to adapt. Let’s break down the top 3 business trends to watch in 2025, with real-life examples and easy tips that you can use today even if you’re just starting out.

Business Trends 2025: AI Is Revolutionizing Customer Service

Artificial Intelligence (AI) has moved from buzzword to business essential. In 2025, AI-powered chatbots and virtual assistants will handle over 70% of customer queries. That means faster response times, 24/7 support, and happier customers.

Why it matters:

  • Saves money on support staff
  • Helps customers faster
  • Personalizes the experience

Real-life Example:

Brands like Sephora use AI chatbots to help shoppers find the perfect lipstick shade or skincare routine without waiting in line. Similarly, Bank of America’s chatbot, Erica, helps users check balances, track spending, and even pay bills all in natural, conversational language.

Tools to Explore:

Pro Tip:

Start small by automating replies on Facebook Messenger or Instagram DMs. You’ll be amazed how much time it saves.

Trend 2: Sustainable Products Are Winning

Sustainability isn’t just trendy it’s profitable. Consumers are more eco-conscious than ever. They want products that are reusable, biodegradable, and made ethically.

What’s driving the trend:

  • Climate change awareness
  • Gen Z values-based spending
  • Government regulations

Example:

Nepal-based brands like Cotton Mill Nepal have started producing sustainable clothing and tote bags from local materials. Their success proves that green business is good business.

What you can do:

  • Use recyclable packaging
  • Share your eco story in marketing
  • Offer discounts for product returns or refills

Trend 3: Remote Work is Here to Stay

During the pandemic, remote work was a survival move. Now in 2025, it’s a lifestyle and a major business strategy.

Benefits:

  • Access to global talent
  • Lower office costs
  • Happier employees = better productivity

Real-World Stats:

According to Buffer’s 2025 Remote Work Report, over 65% of professionals now prefer remote or hybrid roles. Companies offering flexibility are attracting top talent faster.

How to adapt:

  • Use tools like Slack, Notion, Zoom, and Trello
  • Set clear expectations and outcomes
  • Build a remote culture through virtual check-ins and meetups

Fun Fact:

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Companies with remote teams save an average of $11,000 per employee per year!

  • Learn continuously: Follow business blogs and YouTube channels.
  • Invest in tech: Tools like Canva, ChatGPT, and Trello can transform your workflow.
  • Listen to your audience: Use surveys and Instagram polls to learn what your customers want.

Conclusion

If you want to stay ahead in 2025, follow these business trends:

  1. Embrace AI to improve customer service
  2. Go green with sustainable products
  3. Create flexible work setups with remote teams

The businesses that evolve with the times not against them are the ones that survive and thrive.

Mobile photography using a smartphone camera outdoors during golden hour
Alina Shrestha Malekar

7 Reasons Why Mobile Photography Is Better Than You Think

July 24, 2025 /

Mobile Photography: Is It Really That Good?

Yes, mobile photography is that good and getting better every year. Thanks to powerful cameras built right into smartphones, many professional photographers now rely on their phones for a surprising range of work. From quick Instagram reels to full wedding shoots, mobile devices are proving they can capture stunning, high-quality images that rival traditional cameras. But mobile photography isn’t just for pros—it’s for everyone. Whether you’re a beginner snapping casual shots or an enthusiast wanting to improve, your phone opens up endless creative possibilities. In this post, we’ll explore why snapping pictures with your phone is far more than just a quick hobby — it’s a serious tool for storytelling, creativity, and sharing your unique perspective with the world.

Benefits of Mobile Photography

Mobile photography isn’t just convenient—it’s powerful. Here’s why:

  • Always with you: Your phone is always in your pocket, ready to capture the moment.
  • High-quality cameras: Modern smartphones come with advanced lenses, AI, and night mode.
  • Easy to share: Snap, edit, and post in minutes—no need for SD cards or transfers.

You don’t need fancy gear to be a great photographer. All you need is your mobile photography skills and a creative spark.

Editing Apps That Improve Your Shots

Editing is half the fun. Try these free apps to take your mobile photos to the next level:

  • Snapseed (by Google): Great for quick edits and filters.
  • Lightroom Mobile: For more control over exposure, contrast, and tone.
  • VSCO: Known for beautiful, subtle filters.
  • Canva: Perfect for adding text or making graphics.

💡 Pro Tip: Start with brightness and contrast, then fine-tune your colors. Most editing apps let you save your presets too!

Best Times of Day to Shoot Outdoors

Lighting can make or break your photo. For mobile photography, natural light is your best friend.

  • Golden Hour: Just after sunrise or before sunset. Soft and warm tones = magic.
  • Overcast Days: Great for even lighting—no harsh shadows.
  • Avoid Noon Sun: Too bright and harsh, especially for phone lenses.

Remember: Your phone camera works best in soft light.

How I Captured My Favorite Shot with Just a Phone

One chilly morning in Khangsar, I woke up early to catch the sunrise. The golden light slowly poured over the snowy peaks and quiet trails—it was breathtaking.

I didn’t have a fancy camera, just my Android phone. No tripod, no filters—just steady hands and a bit of patience. After snapping the shot, I used Snapseed to enhance the colors and bring out the morning glow.

It didn’t go viral, but it became one of my most loved photos. It reminded me that mobile photography is more about feeling the moment than chasing likes.

Bonus Tips for Beginners

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If you’re new to mobile photography, start here:

  • Clean your lens: Sounds obvious, but smudges ruin sharpness.
  • Use grid lines: Helps you follow the Rule of Thirds.
  • Tap to focus: Don’t let your camera auto-guess.
  • Try different angles: Low shots, overhead shots, reflections all work great on phones.
  • Use burst mode: Especially helpful when photographing movement.

Conclusion

You don’t need a fancy DSLR to create powerful art. Mobile photography lets you explore creativity right from your pocket. With the right light, a few clever apps, and a curious eye, you can capture moments that speak louder than megapixels.

So what are you waiting for? Grab your phone and go chase the light!

If you want to see the photo gallery I built on my website, click here. It includes all my favourite mobile photos, too!

Want more editing help? Check out these:

Alina Shrestha Malekar
Alina Shrestha Malekar

7 Powerful Steps to Build Website Photo Gallery That Impresses

July 24, 2025 /

If you want to build website photo gallery that truly shines, you’ve come to the right place! A well-designed photo gallery on your website not only showcases your best shots but also tells your story visually. Whether you’re a photographer, artist, or small business owner, a great gallery is a must-have.

Using WordPress makes this task super easy even if you don’t have coding skills. In this post, I’ll walk you through 7 powerful steps to build website photo gallery that looks stunning, loads fast, and works perfectly on phones and tablets.

Ready? Let’s get started!

The first step to building a beautiful photo gallery is picking a WordPress theme that makes your images pop.

Look for themes that:

  • Are lightweight and fast
  • Offer gallery-friendly layouts like grids or masonry styles
  • Are mobile responsive
  • Allow easy customization without coding

My favorites are Astra, OceanWP, and Neve because they balance speed and style perfectly. These themes work seamlessly with popular gallery plugins too.

Want more? Check out WordPress Themes for Photographers.

Next, you need a gallery plugin to organize and showcase your photos professionally. Two popular options to help you build website photo gallery are:

  • Envira Gallery: Drag-and-drop builder, pre-made templates, and excellent mobile support.
  • FooGallery: Offers both free and premium versions, plus great customization options.

These plugins let you create albums, add lightbox effects, and speed up loading with lazy loading.

If you want to explore other options, WP Beginner’s list of best WordPress gallery plugins is a helpful resource.

Step 3: Upload and Organize Your Photos

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A gallery is only as good as its photos—and how well they’re organized!

  • Upload high-quality images but optimize them for web (use tools like TinyPNG).
  • Organize photos into albums or categories like portraits, landscapes, or events.
  • Use descriptive file names and add alt text including your focus keyword build website photo gallery for better SEO.

Example alt text:
“build website photo gallery example of nature photography”

A clean, well-structured gallery boosts your site’s professionalism and brand story. Curious how design shapes visuals? Check out what a graphic designer does for a quick insight.

Most people browse on phones, so your gallery must look great everywhere. Good news: most modern WordPress themes and gallery plugins are mobile responsive by default.

Still, don’t forget to:

  • Test your gallery on various devices and screen sizes
  • Use Google’s Mobile-Friendly Test to check performance
  • Customize mobile layouts if your plugin allows (Envira does!)

Step 5: Add Captions and SEO-Friendly Details

Captions are your gallery’s storytellers. Adding brief, interesting captions helps visitors understand the photo’s context.

Also, add SEO-friendly details:

  • Use your focus keyword naturally in captions and image alt text
  • Add titles and descriptions to images when possible

This boosts your gallery’s visibility on search engines and helps attract more visitors.

Step 6: Boost User Engagement with Social Sharing

Make it easy for visitors to share your work on social media. Most gallery plugins support social sharing buttons.

Encourage visitors to:

  • Share their favorite photos
  • Follow you on social platforms
  • Contact you through your site for inquiries

Engagement means more visibility and potential clients!

Speed is crucial for user experience and SEO. Here’s how to keep your gallery lightning fast:

  • Compress images without losing quality (use tools like TinyPNG)
  • Use lazy loading to load images only when needed
  • Choose a fast hosting provider
  • Limit the number of images per page to avoid slowdowns

A fast gallery keeps visitors happy and boosts your Google ranking.

Conclusion

To build website photo gallery that wows visitors, focus on choosing the right theme, using powerful plugins, organizing photos well, and optimizing for mobile and SEO. With these 7 steps, you’ll have a stunning, fast, and professional gallery up and running in no time.

Ready to get started? Your beautiful photo gallery awaits!

Beginner photography tips: capturing a photo using natural light
Alina Shrestha Malekar

5 Essential Beginner Photography Tips You’ll Love

July 24, 2025 /

You don’t need a fancy camera to take great photos. Whether you’re using a smartphone or a DSLR, understanding a few essential tips can dramatically improve your photography. These beginner photography tips will help you take stunning pictures no matter your device.Keep reading to learn how simple changes can make a huge difference!

1. Use Natural Light: Beginner Photography Tips

One of the most important beginner photography tips is to use natural light. Lighting is everything in photography it shapes your subject, sets the mood, and influences the colours. The best light usually comes from the sun, not your camera’s flash.

  • Shoot during golden hour: Early morning or late afternoon light is softer and warmer. Avoid harsh midday sun that creates strong shadows.
  • Avoid direct overhead light: It can cause harsh shadows on faces.
  • Use window light indoors: Stand near a window for soft, flattering light.
  • Experiment with backlighting: Place your subject in front of the light source to create a glowing outline.

By mastering natural light, you’ll make your photos look professional without any expensive gear.

2. Follow the Rule of Thirds

The rule of thirds is a fundamental photography composition technique that beginners should learn. Imagine your frame divided into nine equal sections by two vertical and two horizontal lines. Position your subject or points of interest along these lines or their intersections.

Why does this work?
It makes photos more balanced, interesting, and pleasing to the eye.

  • Many smartphone cameras and DSLRs have a grid overlay option—turn it on.
  • Place horizons on the top or bottom third line instead of dead center.
  • Put your subject’s eyes or key features at one of the four intersections.

Following this simple rule will immediately improve your photo compositions and help you capture more dynamic shots.

3. Keep Your Lens Clean

It sounds simple, but a dirty lens can ruin your photos. Dust, fingerprints, and smudges blur your images and reduce sharpness.

  • Regularly clean your lens with a microfiber cloth.
  • Avoid using your shirt or rough materials.
  • For smartphones, gently wipe the lens area before shooting.
  • Use a lens cleaning solution if necessary, but sparingly.

A clean lens ensures your photos are crisp, clear, and vibrant every time.

4. Focus on One Subject

Trying to include too many things in one photo can confuse the viewer. A strong photo usually has a clear subject.

  • Decide what your main focus is—whether a person, flower, or building.
  • Use your camera’s focus feature to lock on that subject.
  • Use a shallow depth of field (if your camera allows) to blur the background and make your subject stand out.
  • Frame your subject carefully to avoid distractions.

When your photo tells a clear story about one thing, it’s easier for viewers to connect with it.

5. Practice Every Day

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Photography is a skill that improves with practice. The more photos you take, the better you get.

  • Challenge yourself to take at least one photo every day.
  • Try different subjects, angles, and lighting.
  • Review your photos regularly to see what works.
  • Don’t be afraid to make mistakes that’s how you learn.

Remember, many great photographers started with simple cameras and daily practice.

Conclusion

Photography is about seeing the world differently. It’s not about having the most expensive equipment but learning how to use what you have creatively. Use natural light, apply the rule of thirds, keep your lens clean, focus on one subject, and most importantly, practice every day. With these 5 beginner photography tips, you’re ready to start your photography journey and capture stunning images that tell your story.

Canva for social media content
Alina Shrestha Malekar

7 Easy Ways to Use Canva for Social Media Content (Even If You’re Not a Designer)

July 24, 2025 /

Using Canva for social media content is one of the best ways to improve your online presence without hiring a designer. With the rise of Instagram, Facebook, LinkedIn, TikTok, and Pinterest, visual content has become more important than ever. If your posts don’t look good, they’re easy to ignore. But hiring a designer or learning complicated software like Photoshop can feel overwhelming.

That’s where Canva comes in.

Canva is a free, beginner-friendly tool that lets you design social media graphics, flyers, business cards, posters, and even short videos. You don’t need any design skills just your ideas. In this blog, you’ll learn why Canva is perfect for beginners, how to use it, and how to make your content stand out.

Why Visual Design Matters in Digital Marketing

Before diving into Canva, let’s understand why design is so important in digital marketing. People scroll quickly through their social feeds. You have just a few seconds to catch their attention. That’s why your images, colors, and layout matter.

Here’s what good design does:

  • Makes your content eye-catching
  • Builds brand recognition
  • Increases engagement (likes, comments, shares)
  • Encourages clicks and conversions

If your content looks professional, people are more likely to trust your brand. Even if you’re promoting the best product in the world, no one will click if the post looks boring or messy.

What is Canva?

Canva is a free online design platform launched in 2013. It’s used by over 100 million people worldwide. Canva helps anyone create beautiful graphics using drag-and-drop tools and ready-made templates.

You can design:

  • Instagram and Facebook posts
  • YouTube thumbnails
  • Pinterest pins
  • LinkedIn banners
  • Event posters
  • Social media ads
  • Business cards
  • Presentations and more

The best part? Canva offers free access to thousands of templates, photos, icons, fonts, and design elements.

How to Start Using Canva for Social Media Content (Step-by-Step)

  1. Create an Account
    Visit www.canva.com and sign up using your email, Google, or Facebook account.
  2. Pick a Design Type
    Once logged in, you’ll see design categories like “Instagram Post,” “Facebook Cover,” “YouTube Thumbnail,” etc. Click the one you want to make.
  3. Choose a Template
    Canva gives you thousands of free and paid templates. Just type your topic in the search bar—like “sale,” “quote,” or “birthday”—and pick a design you like.
  4. Customize the Design
    Click on text, images, and shapes to change them. You can upload your logo, brand colors, and even use Canva’s free stock photos.
  5. Download or Share
    Once your design is ready, click the Share button to post it directly on social media or download it in formats like PNG, JPG, or MP4.

Best Templates to Try on Canva

Canva’s templates save you tons of time. Here are a few beginner-friendly templates that perform well on social media:

  • Quote Templates – Great for engagement and motivation
  • Sale & Promotion Templates – Perfect for small businesses
  • Instagram Reels Covers – Make your videos look branded
  • Infographics – Great for educational posts or data
  • Carousel Posts – Ideal for storytelling or tips
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These templates are responsive, mobile-friendly, and customizable.

5 Design Tips to Make Your Content Stand Out

  1. Use Bold Fonts for Headlines
    Make sure your main message stands out by using bold or larger fonts.
  2. Stick to Brand Colors
    Choose 2–3 colors that match your brand and use them in every post. This builds consistency.
  3. Add White Space
    Don’t overcrowd your design. Let your text and visuals “breathe.”
  4. Include a Call-to-Action (CTA)
    Tell people what to do next—like “Shop Now,” “Save This Post,” or “Comment Below.”
  5. Use Quality Images
    Canva has a large library of free photos. Avoid blurry or low-quality images—they make your brand look unprofessional.

How Canva Helps Small Businesses and Creators

Small businesses, personal brands, and creators often don’t have the budget to hire professional designers. That’s why using Canva for social media content is a smart move.

Let’s say you’re a local artist or a home baker. With Canva, you can:

  • Design Instagram posts to show your artwork or products
  • Create highlight covers for stories
  • Make digital flyers for events or promotions
  • Add branded watermarks to your photos
  • Plan and design monthly social media calendars

Canva even offers a Content Planner where you can schedule posts directly to your social accounts.

Canva Pro vs Free: Do You Need It?

While the free version of Canva is powerful, Canva Pro offers even more:

  • Access to premium templates and stock images
  • Brand Kit (store your fonts, colors, logos)
  • Magic Resize (one click to adjust designs for different platforms)
  • Background remover tool
  • 100GB cloud storage

If you create content regularly, Canva Pro is worth the upgrade—but you can do a lot with the free version too.

Real-Life Example

A food blogger in Nepal used Canva for social media content to design all their Instagram posts and highlight covers. Over time, their account looked more consistent and professional. This led to better brand partnerships and growth in followers.

They didn’t hire any designer—just used Canva templates and customised them with their content.

Internal Tools to Combine with Canva

Here are some tools that pair well with Canva:

  • Buffer or Later – For scheduling your Canva designs
  • Grammarly – To make sure your post text is error-free
  • Unsplash – For extra free photos (although Canva has a huge library too)
  • ChatGPT – For writing captions, CTAs, or blog content
  • Google Fonts – If you want font ideas for branding

Conclusion

Creating eye-catching content doesn’t have to be hard or expensive. With Canva for social media content, you can design like a proven if you’ve never designed anything before. Start with templates, stick to your brand style, and post regularly. Over time, your content will start to attract more attention, build trust, and grow your audience.

No matter your skill level, Canva gives you the tools to shine on social media.

Top free SEO tools for beginners to improve website performance
Alina Shrestha Malekar

Free SEO Tools for Beginners: Top 5 Picks to Boost Your Website Ranking

July 24, 2025 /

Free SEO tools are a great way to boost your website’s performance without spending a lot of money. If you’re just starting out with SEO (Search Engine Optimization), these tools can help you understand how your website is doing on search engines and what steps you can take to improve.

From checking how fast your site loads to finding the right keywords, free SEO tools give you the insights you need to grow your traffic. They help you discover what your audience is searching for, how your pages are ranking, and which parts of your site need fixing. Best of all, they’re simple to use even if you don’t have any technical background.

Whether you’re a small business owner, a blogger, or someone building a personal brand, these tools can guide your SEO journey and make your website more visible online.

What is SEO?

SEO stands for Search Engine Optimisation. It’s the process of improving your website so that it appears higher on search engines like Google. When people search for something related to your business, blog, or content, good SEO helps your site show up at the top making it easier for them to find you.

If you’re just starting out, using free SEO tools is one of the smartest ways to learn how your website is performing and what areas need improvement. These tools can help you discover which keywords people are searching for, how fast your website loads, whether your pages are mobile-friendly, and more. Best of all, they don’t cost anything making them perfect for beginners who want to grow their website without spending a fortune.

Tool 1: Google Keyword Planner

Google Keyword Planner helps you find the right keywords to use on your website or blog.

Benefits:

  • Shows keyword volume and trends
  • Suggests related keywords
  • Free with a Google Ads account

Tool 2: Ubersuggest

Ubersuggest is a user-friendly keyword and SEO tool by Neil Patel. It’s ideal for beginners who want simple SEO insights.

Features:

  • Keyword difficulty
  • SEO content suggestions
  • Competitor research

Tool 3: Google Search Console

Google Search Console helps you monitor your website’s health.

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What it does:

  • Shows what keywords bring you traffic
  • Detects page errors
  • Allows sitemap submission

Tool 4: Yoast SEO Plugin

Yoast SEO is a free WordPress plugin that helps you write SEO-friendly blog posts.

Benefits:

  • Checks focus keyword usage
  • Improves readability
  • Suggests better meta titles and descriptions

Tool 5: Ahrefs Webmaster Tools

Ahrefs Webmaster Tools gives you insights similar to expensive SEO tools—for free.

Free Features:

  • Site audit
  • Backlink analysis
  • Organic keyword tracking

Conclusion: How free SEO tools for Beginners helps

These free SEO tools for beginners are perfect for growing your online presence without spending a lot of money. You don’t need to invest in expensive software to start learning and improving. These tools help you understand how SEO works, find the right keywords, optimize your content, and track your progress step by step. Whether you’re a blogger, business owner, or just starting out, they make it easier to grow your website and reach more people online.

Whether you’re a blogger, small business owner, or digital marketer, these tools make SEO easy and effective, helping you reach more people and grow your website with confidence.

Digital marketing for small business boosts growth and online visibility
Alina Shrestha Malekar

Digital Marketing for Small Business: 7 Powerful Benefits

July 24, 2025 /

Digital marketing for small businesses is changing everything. Forget about massive billboards, costly newspaper spreads, or flashy TV commercials. In today’s digital world, even the smallest business can make a big impact online using simple and affordable tools. Whether you own a neighbourhood bakery, a handmade clothing store, or a cozy local cafe, digital marketing opens up endless possibilities to connect with your ideal customers.

With just a smartphone and internet access, small business owners can now reach people not only in their local area but across cities, countries, and even the world. Social media platforms, websites, email newsletters, and search engines are all powerful tools that help businesses tell their stories, promote their products, and build loyal communities. And the best part? You don’t need a huge budget. You just need the right approach, some creativity, and a bit of consistency.

What is Digital Marketing?

Digital marketing means promoting your business using the internet. This can include:

When done well digital marketing for small business helps attract the right people and builds your online presence.

How It Helps Small Businesses Grow

Small businesses often struggle to compete with big brands. But digital marketing levels the playing field.

Here’s how digital marketing gives small businesses a real advantage:

  • Affordable promotion: You don’t need a big budget to make an impact. Even a $5 ad on social media can reach over 1,000 potential customers in your local area.
  • Local reach: Want to focus only on your city or neighborhood? Location-based ads let you connect directly with people nearby who are most likely to visit your shop or use your service.
  • Instant feedback: Tools like Facebook Insights, Instagram Analytics, and Google Analytics show you exactly what’s working—what people are clicking, liking, or ignoring—so you can improve your strategy in real-time.
  • Build relationships: Digital platforms make it easy to stay connected. Whether it’s through email newsletters, comment replies, or friendly DMs, small businesses can build real connections with their customers and keep them coming back.

By using digital marketing for small business, growth doesn’t just become possible it becomes faster, smarter, and more personal. It’s no longer about who has the biggest budget, but who uses the smartest strategies.

Low Cost Tools That Work

You don’t need a big budget to succeed. These tools help small businesses market smarter:

ToolUse
CanvaDesign beautiful graphics for free
MailchimpSend email campaigns (free for 500 contacts)
BufferSchedule social media posts easily
Google AnalyticsTrack your website traffic

With these, digital marketing for small business becomes easy and effective.

Real-Life Example: A Nepali Cafe That Grew Online

Chiya Ghar, a cozy tea cafe in Kathmandu, had few visitors in early 2023. They had no website and limited walk-ins.

OPPO A5

Then they tried:

  • Posting Instagram reels of tea-making and decor
  • Registering on Google My Business
  • Running Facebook ads targeting people within 5 km

In just 3 months:

  • Their Instagram followers grew by 500%
  • Reviews on Google improved foot traffic
  • They started getting daily orders via Instagram DMs

This is how digital marketing for small business can transform even the smallest shop.

Conclusion

Digital marketing isn’t optional it’s essential. For small businesses, it offers:

  • Affordable growth
  • Local reach
  • Stronger branding
  • Direct customer connection

By starting simple posting on Instagram, setting up Google My Business, and using free tools you can begin your journey. So take the first step and let digital marketing for small business help you thrive!

Address: Basanta Marga, Babarmahal, Kathmandu, Nepal

Phone: +977-9847392756

© 2025 Alina Shrestha Malekar

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